There are several types of web marketing for business purposes out there, but with so many claiming their own rates of success, it can be pretty hard to decide on one and follow through with it. Why wouldn’t you want to go for all of them? Well, individually they can be quite affordable, often costing just a couple of thousand dollars per month, but when combined this can soon add up.
Most marketing agencies will aim to offer promotional services for their clients, but a little known secret is that choosing one that dedicates its efforts to catering to a particular topic can offer much better rewards in the long run. Imagine for a moment that you are a financial advisor, or a mortgage broker, that wants to compete with the most prominent agencies in Australia. Would you be better off hiring a regular marketing agency, or one that’s dedicated to the financial niche in specific?
It’s obvious that the latter option could be the better choice, but what types of marketing solutions do these companies usually offer? Here’s a look at some of the most effective types of publicity that online agencies can take advantage of, as well as what they involve and how they work.
Search Engine Optimisation
Let’s not twist our tongues by referring to this marketing channel as anything more than SEO. In simple terms, this solution is a great way for a business to climb up the ranks of popular search engines, including the likes of Google, Yahoo and Bing. When potential customers search for things online they typically go for the first few results, as opposed to trawling through page after page – and this is why it can be beneficial to appear as highly, and most visibly, as possible online.
Social Media Marketing
The great thing about social media marketing, or SMM as we prefer to refer to it, is that in many ways it can be free to take advantage of. Consider Facebook for example; this platform allows its users to create free business pages, free updates and even a free call to action button – but if you really want to reach a wider audience, then there’s no better way to do so than by paying for advertisements. This is something best left to the experts, as they will usually be able to develop a campaign and target a specific audience, making your efforts even more effective.
PPC and Ad Words
PPC stands for Pay Per Click and Ad Words is a unique type of solution available from Google. Some people can’t bear the time and effort involved in search engine optimisation and this is why many opt to improve their chances of seeing results by paying to feature prominently on Google. The cost will depend on the competitiveness of the keyword as well as other factors, but in some ways this marketing channel can offer a substantial return on investment from the offset, and this is why it’s so appealing.
The best way to take advantage of these types of services is by hiring a local marketing company – and the more dedicated they are to your niche, the better the results can be!