Over the past decade, thousands of online businesses have started to turn their backs on self-proclaimed optimisation experts located abroad, in favour of finding reputable providers in their area. Whether you’re looking for the best SEO that Adelaide has to offer, or if you’re anywhere else in the world – you might be wondering why so many thousands of CEOs are turning to local services as opposed to often cheaper, international ones.
Well, part of the answer can actually be found in the above sentence.
Cheap, affordable, low-cost; you name it, these international services can all but guarantee it. Yes they might be able to offer a reduced cost to their clients, but what exactly will you be getting for your hard earned cash? In most cases, international practitioners rely on out-of-date techniques, many of which are well-known to cause more damage than they are worth.
So, why do they use them? It’s simple:
These techniques often offer rapid results – and this is all a potential client will need to see, to think that they are on the right track. By spamming links, duplicating content and using other unsavoury methods, it’s possible to temporarily fool a search engine into thinking that a website is a priority – and this is where these services make their money.
If they can mislead a client into thinking that everything is above board, then why wouldn’t that same client consider paying them again and again as the months go by?
Unfortunately all good things come to an end. Once a search engine realises that the techniques used are not what they agree with, the site will be penalised (or delisted), leaving the website’s owner in hot water. And that’s where the cheaper service will typically disappear, never to be seen or heard from again.
And how does local optimisation differ?
The great thing about picking a local provider in Australia in particular, is that they will be able to offer reliable results, without relying on unsavoury techniques.
By adhering to the policies dictated by search engines such as Google, a reputable SEO expert will be able to ensure that a site grows healthily and in a way that’s permitted. Instead of using spam links, the agency will instead rely on relevant, authoritative backlinks to help. Instead of duplicating, or spinning content and hoping that it isn’t detected, a good provider will create fresh, relevant text that can help to establish trust.
Another benefit of hiring a local service is that they will typically operate in the same time zone as you, as well as speaking English. These factors might not seem like a huge deal at first, but when you want to get answers to your enquiries urgently, knowing that your expert is just a phone call, or email away can make a huge difference.
Unfortunately, many deserving-practitioners have had their reputations sullied over the past few years, by those that practice unorthodox techniques. Although unfair to pinpoint any particular region, the truth is that even studies have revealed that the majority of black hat ‘experts’ originate from the same continent.
Whether this is because of the lack of understanding of the optimisation niche, or some other money-saving agenda is not known, but the fact remains that there’s nothing quite as effective as picking a provider that lives and works in your region. For a little extra cash each month, your site could experience a great amount of growth; without risk and without having to wait for years to see tangible evidence.
Considering the cheaper, unorthodox services and their risks, it should be completely understandable to see why thousands of company owners are looking inward for their service providers as the years go by.