With an ever-changing Instagram algorithm, it seems we can hardly keep up. Yet, even with the constant changes that seem to work against us, there are a few things we can do to ensure that our Instagram followers and engagement keep moving in the direction of growth. We share a few of these tried and true recommendations, below.
3 Easy Way to Successfully Grow Your Instagram Followers
1. Use creative video content
While it is a given that high-quality photos with great captions are important parts of successfully growing your Instagram followers, so too are videos. In fact, the average Instagram video tends to attract more engagement and interaction than the average Instagram photo. Video content is more likely to be shared, saved, liked and commented. This is particularly true for the creative videos addressing topics or providing information that resonates with the target audience. So, for your next Instagram post, opt for a video and see how that works.
2. User-generated content
User-generated content is basically anything that is created and posted by unpaid contributors, or in some cases fans. So for example, having a campaign that allows users to post a picture or give their take on (or interaction with) an idea or product that you will essentially repost or highlight on your feed, is a great place to start in this regard. As their content is posted to your feed, persons are likely to engage more with your profile and of course bring attention to you, the work you do, and your profile – thereby, growing your number of Instagram followers. Of course, it is important to ensure that you post the content in a way that is ‘on brand’ for you – that is, with brand colours, storytelling tone, and the like.
3. Engage with other accounts
If you want more engagement and follows on your account, a good idea is to return the favour on those accounts that you like. While you do not have to follow everyone who follows you, you can start by following and engaging with accounts that you like and that have the ‘ears and eyes’ of those people within your target market segment. By commenting and engaging with the posts of others, you bring more attention to your posts, profile, and are likely to see your number of Instagram followers positively affected.
A good tip is to choose 10 – 25 of the accounts you follow or genuinely like their content and comment on their posts in a meaningful way. Do this each day for the rest of the month and watch your Instagram followers grow exponentially.